I d rather go naked than wear fur campaign

In his memoir, Mathews writes of being the target of anti-gay hostility in Orange County, Calif. He developed a passion for animal rights when he took in alley cats that were hurt by the thugs who attacked him, and he vowed to become a vegetarian when he pulled a struggling flounder out of the water while fishing. As a young man, Mathews was a catwalk model and commercial actor in Italy while earning a degree in ancient history. Inspired by the pro-vegetarian writings of such philosophers as Pythagoras and Plutarch, he decided to become a full-time crusader by joining PETA as a receptionist in By Pioneer Press news pioneerpress. More in Things to Do.

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As we've noted, PETA has its own trademark ways of getting attention, and perhaps the most noticeable is their various semi-nude or nude protests. One of their campaigns that gets the most attention is the " I'd Rather Go Naked Than Wear Fur " campaign, because it enlists attractive celebrities to pose for billboard photos. When they're in your town, they're just about impossible to miss. That campaign just got a boost by appearing on a reality show.

It can feel hard sometimes as a vegan to trust others. No one wants to feel like a sucker. Then a celebrity comes along and sprinkles fairy dust on all of us with his or her ardent declarations of vegan kinship and, despite having been burned in the past, we feel hopeful again.