Scantily clad booth babes at tech trade shows get wardrobe check - CNET
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But paid female models, sometimes clad in skintight or skimpy clothes, are still a fixture for this show, an uncomfortable reminder to some women in tech of the everyday sexism they encounter in the male-dominated industry. My girls are well covered. A few minutes later, those boundaries were crossed when a man reached around and grabbed her buttocks as she took a picture with him. Last year marked a breakthrough moment for women speaking out about tech's boys club.
RSA Conference follows other associations in writing new dress codes for its exhibitors. And that means no more tube tops, minidresses or bodysuits for women -- or men -- staffing their booths. Anyone who's been to a technology trade show is probably familiar with so-called booth babes -- attractive women, wearing as little as possible, hired to tout tech products. Some don bikinis, short-shorts or minidresses; others come dressed in tight leather outfits or costumes, a la Catwoman, Xena the warrior princess, and Star Wars' Princess Leia in a gold bikini. In one notable case, an exhibitor had their booth babes dressed in paint and little else.